My Final Major Project at university 

For my final major project at university I wanted to create a diverse range of work centred around content creation for social media. For this reason,  I chose four different brands and created a proposed social media campaign for each. The brands I chose were Modest Rail, Lucy & Yak, Beaumont Organic, and Sézane and the images below show a range of the social media assets I created using my own images. 

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Lucy & Yak

Modest Rail

These images show the assets I created for the brand Modest Rail. They are a small UK brand that specialises in modest fashion predominantly for muslim women, all of which I took into consideration when creating the campaign. 

The aim of the campaign was to promote a new collection and improve the content and engagement on the brand's Instagram account. 

The images below show how Lucy & Yak's social media campaign could look across their Instagram and Facebook accounts. The purpose of the campaign was to promote an up and coming artist with the intention to turn the campaign into a series if it was well received. 

The first row of images show how the campaign would look on the feed and the second row show how the stories feature would promote it further. 

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Beaumont Organic

The images on the right show a range of assets I created for my proposed Beaumont Organic campaign. The purpose of these assets was to promote a new range of wellness resources on the brand's website that would launch alongside a new clothing range. 

The aim of the resources would be to help Beaumont Organic's audience get back on track after the pandemic. They would be promoted across all of the brand's social media accounts and these images show how this could be done.

Sézane

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The images below show assets I created for the French brand Sézane as part of a proposed brand campaign. The aim of the campaign was to promote a new collection for Breast Cancer Awareness Month, based on the theme of wearing pink for a day while wandering round the city. It would be posted across all of the brands social media accounts. 

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