The Model Code

Proposed 360 Campaign

One of the projects I carried out at university was to create a 360 campaign for a brand based on an issue. This involved planning a campaign, conducting a photoshoot and then using the imagery to create physical and digital campaign assets.

 

For this I chose the brand Reformation and based the campaign on the way models are treated in the fashion industry. My response to the issue was for Reformation to create a set of guidelines called 'The Model Code', which made it clear to their audience how they treated all of their models fairly and with respect.

Digital assets

The images below show the assets I mocked up for the brand's website, Instagram and Facebook platforms. 

This includes new pages about the code on the brand's website, new feed posts, and Instagram story posts. 

Hannah Berry social media content creation and photography | The model code for reformation | Megan and Kristina
Hannah Berry social media content creation and photography | The model code for reformation | Megan and Kristina | digital assets
Hannah Berry social media content creation and photography | The model code for reformation | Megan and Kristina | digital assets
Hannah Berry social media content creation and photography | The model code for reformation | Megan and Kristina | digital assets
Hannah Berry social media content creation and photography | The model code for reformation | Megan and Kristina | digital assets
Hannah Berry social media content creation and photography | The model code for reformation | Megan and Kristina | digital assets
Hannah Berry social media content creation and photography | The model code for reformation | Megan and Kristina | digital assets

Physical assets

To go alongside the digital campaign assets, I also created some physical campaign assets to be put up on public transport. Below are the adverts for the bus network and the London Underground using the campaign imagery I shot myself. 

Hannah Berry social media content creation and photography | The model code for reformation | Megan and Kristina | public transport ads
Hannah Berry social media content creation and photography | The model code for reformation | Megan and Kristina | public transport ads
Hannah Berry social media content creation and photography | The model code for reformation | Megan and Kristina | public transport ads
Hannah Berry social media content creation and photography | The model code for reformation | Megan and Kristina | public transport ads
Hannah Berry social media content creation and photography | The model code for reformation | Megan and Kristina | public transport ads